• The Leadership Institute

5 Business Benefits of Giving Back

give back to society

"No one has ever become poor by giving." - Anne Frank

Investing energy advancing your surrounding community is an extraordinary method to expand your impression of the world. You increase an exceptional feeling of direction by serving everyone around you, one which frequently shows in different aspects of your life.

There are various inventive methods for doing social good. You don’t have to spend a huge sum of your budget to execute a solid “giving back” project. Small ways such as corporate donations are an effective way to liberally help not-for-profit associations surrounding you. Most SMEs in Singapore are making such charitable donations every year.

There are a huge number of advantages to why you should start giving back, and here are five that you might want to consider.


uplift your teammates

It tends to be hard to associate with each staff, even if you are a small company. Get your workers associated with your organization's giving. Urge them to volunteer at philanthropies in the network. This can fortify bonds between representatives. Offering back to our networks unites individuals. It makes us feel better. A great deal of top ability will be killed by an organization that doesn't give back.

Enable representatives to choose associations your organization will provide for. Give chances to volunteer during work hours. Urge your staff to take an interest in network ventures. This will bring issues to light of your business. Moreover it furnishes employees with a feeling of pride and association.


USO - unique selling point

Operating a socially responsible business will set you apart from your competition. Helping to support organizations in your community will earn consumer trust and loyalty.

Set your organisation apart from others by working on a socially capable business. The more you support local businesses, the more trust and loyalty you will gain. Consumers will learn about you more and patronize because of your positivity and your business will therefore grow.


attract new customers

Due to the previous point, your organisation will also be able to attract new customers. Providing customers the choice to pick your business over other similar businesses is the main pro factor you will need. As you support local businesses and have a habit of giving back, it gives consumers the deciding factor to pick you over others.

Hence it would be in your best interest to be the brand consumers switch to, not from.


Engaging with beneficent associations will allow you to show importance and concern for your community's prosperity. Moreover you'll demonstrate that you are focused on having a positive social effect ; while interestingly your competitors might be centered around boosting benefits.