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What You Need To Know: Facebook Marketing Fundamentals

Updated: May 21, 2020

With over 2 billion active users monthly, Facebook remains the most global social networking site on the planet. Your product or service is most likely to find its ideal client on the platform, and it is of utmost importance that you understand the fundamentals of leveraging Facebook's variety of marketing features.

Before you even run your first ad, you must have a thorough understanding of your own business. A business strategy is not only about what and how you are adding value, but about why and for whom as well. Strategic planning before rushing to spend money on ads will always be a valuable exercise.

Facebook marketing is a powerful tool when used correctly. Learn the basics of advertising on this platform by reading the infographic below.

The Leadership Institute offers WSQ-certified Digital Marketing courses for Real Estate Agents and the public.

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