top of page

How Google Ads Work

Updated: May 21, 2020

With over 70% of global online search conducted on Google, it pays to advertise your business on the world's #1 search engine. Find out how it works below.

You have decided that it's time to take your business online and begin your digital marketing campaign with Google Ads. Congratulations!

When you begin your Google Ads journey you will be taken through five simple steps:

1. Set up a goal

2. Select your geographic target

3. Create your copy

4. Set your budget

5. Go LIVE

It is straightforward, budget-conscious, and goal-oriented, proving its ROI in a simple manner. Google also has an optimising feature that will help you adjust your ads to achieve better results. But how exactly do Google Ads work?