7 Useful Tips on LinkedIn Marketing


Typically, LinkedIn is a social networking site that allows you to search for jobs, network professionally, be professionally present online and enhance reputation, etc. Compared to other social media sites such as Facebook and Instagram, LinkedIn is completely used by business professionals only.

Also, LinkedIn is an incredible tool to use for marketing and discovering sales leads. LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. Also, 50% of LinkedIn members report they are more likely to buy from a company they engage with on LinkedIn.

Another incredible aspect of LinkedIn is to connect is through LinkedIn Groups. In the event that you help individuals, and build up expert regarding a matter thusly, you will produce leads in no time. Also, if you sign up for LinkedIn Premium, you can also send messages to potential clients to do a marketing pitch on your services.

Now let’s see how you can use LinkedIn to market your product/service ;

Set up your LinkedIn Company Business Page

You need to create an online presence and create brand awareness from the beginning.This is a great way to project what your company does and what are the products and services you offer. Your employees and anyone connected to your company can help to extend the reach of your company through their own profiles. By clicking on your company name in their individual profiles allow you to reach out more.

Make sure your profile is up-to-date at all times

This is utmost important in marketing field as this is the first thing your potential clients will look out for when they reach your profile.

Follow Other Company Pages

Alongside empowering other companies, you are allowing yourself to appear on more potential clients’ radar. Be very engaging with other companies in their profiles and this will get you brownie points for sure.

Start/Join LinkedIn Groups and invite like-minded individuals

Joining LinkedIn groups or starting your own allows to target your targeted audience at once. You can post jobs, find answers, share interesting contents that will be beneficial to at least one person in your group. You can also make business connections with established professionals and gain more knowledge and clients.

Post Relevant and Quality contents regularly as status updates

Regularly posting quality contents create an online presence among your community and additionally serves to exhibit your organisation’s capacities, character and accomplishments to various individuals. Produce intriguing and valuable articles and share other company’s articles too. By engaging in conversations, you create an association and build up trust and validity.

Grow your Connections by sending invitations-to-connect via InMail, LinkedIn’s Advanced People Search, etc

The more connections AKA followers you have on your Business page, there is more opportunity for network and engagement with your potential prospects. Invite as many relevant people and consistently grow your network.

Fully Utilise LinkedIn Ads Function

LinkedIn(Self-Service Advertising) has a marketing function whereby you can advertise(paid) in order to raise brand awareness, manufacture connections, and even generate quality leads. You’re able to target organisations or professionals of a specific industry and employment level and pay per clicks, like Facebook campaigns. It’s important to note that individuals read content and disregard advertisements. (you know for yourself that you click “Skip Ad” in those Youtube Videos. Therefore, ensure that you have created your campaign ad to be valuable to your potential clients.

These are useful ways to begin with.

Do feel free to share your thoughts if you had tried all these.

If you’d like to learn on Digital Marketing on Facebook and Google, come down to our classes and get some practical knowledge.

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