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Course Details

Search Engine Optimisation (SEO) (Synchronous and Asynchronous E-Learning)

Course Ref #: TGS-2020505894

Qualification Code: RET-OTO-4005-1.1

Course Training Duration: 17 hours

Course Validity Period:

09-09-2020 - 26-01-2026



Registration now open.

Course Timetable:

The course  commencement and end dates are currently pending final confirmation.

We encourage you to register for our courses. Minimum number of registration required for a class to be confirmed is 8 learners. In the event that we do not have the requisite number of learners for the class to commence, your deposit payment and will be fully refunded.

Limited seating. Maximum teacher-student ratio for both online and in-person class is 1 to 20 students.

Assessment will be base on i) an open book written assessment, ii) role-play assessment, and ii) a take-home project.

First come first serve.

WSQ Funding:

                     non-SME/    SMEs/SCs ≥

                     SCs/PRs      40 years old      

Full Fees            $1000          $1000      

Training Grant    $ 500          $ 700        

Amount after      $ 500          $ 300         

training grant

*Absentee payroll is applicable

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA)  to pay for the balance of fees after WSQ funding.

The course is eligible for Union Training Assistance Programme (UTAP) claims.

Workfare Absentee Payroll
Workfare Training Commitment

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Singapore 409962

+65 65860366

​This course will equip you with all the knowledge on Search Engine Optimisation (SEO) that you will need to generate traffic to your site and increase your chances to get potential leads.

This program is intended for marketing executives, managers and operations personnel, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.

Course Objectives:

Manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation's digital assets and contents across channels and conduct analysis on performance of SEO campaigns


1: Organisation's SEO Strategies

2: Search terms, keywords and keyword density

3: Search engine ranking and search engine methods of assessing SEO

4: Social network media in the context of SEO

5: Internet marketing strategies of a website

6: Criteria for evaluating internet marketing strategies of a website

7: Processes involved in managing search results

8: Criteria for evaluating search performance across channels

9: Elements and structure of websites and webpages

2-day in-class course with e-Learning component.

This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.

​If you are interested in booking a private corporate session for your agency, please indicate in the comments section during pre-registration.

Our staff will update you one week prior to confirm your booking.If you did not receive any confirmation, kindly email us at



Hands on experience on submitting ads practice make learning effective. I’m able to apply to FB & Google  adv.

Koh KH

Through the trainer’s willingness to share selflessly, I’m able to build brand awareness through digital technology.

Poh RC

I’ve learnt about FB marketing, Google marketing and how to put up advertisement effectively.

Leow WC

I learnt how to use Facebook to boost and create a campaign to create brand awareness of my brand.


Digital Marketing overview where I can increase my product brand awareness target audience accurately.

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