Course Details

​2-day WSQ Search Engine Optimisation (SEO)

Course Ref #: TGS-2020503194 

Course Training Duration: 17 hours

Funding Validity Period: until 26 Jan 2022


Upcoming Class Schedules:

Course Start Date: Fri, 4 Dec 2020

In-class Dates:

Fri 4, Thurs 10 Dec 2020

9am to 6pm​​

Course Start Date: Thurs, 22 Oct 2020

Webinar Dates:

Thurs 22, 29 Oct 2020

9am to 6pm​​

Course Start Date: Tues, 11 Aug 2020

In-class Dates:

Tues 11 Aug, Mon 17 Aug 2020

9am to 6pm​​

Course Start Date: Tues, 9 Jun 2020

Webinar Dates:

Tues 9 Jun, Tues 16 Jun 2020

9am to 6pm​​

Registration now open.

Limited seating. Small class size.

First come first serve.

WSQ Funding:


​                     non-SME/    SMEs/SCs ≥

                     SCs/PRs      40 years old      

Full Fees            $1000          $1000      

Training Grant    $ 255          $ 850        

Amount after      $ 745          $ 150         

training grant

*Absentee payroll is applicable

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA)  to pay for the balance of fees after WSQ funding.


The course is eligible for Union Training Assistance Programme (UTAP) claims.

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Singapore 409962

+65 65860366

​This course will equip you with all the knowledge on Search Engine Optimisation (SEO) that you will need to generate traffic to your site and increase your chances to get potential leads.

This program is intended for marketing executives, managers and operations personnel, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.

Course Objectives:

Manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation's digital assets and contents across channels and conduct analysis on performance of SEO campaigns


Module 1: Organisation's SEO Strategies

​Module 2: Search terms, keywords and keyword density

​​Module 3: Search engine ranking and search engine methods of assessing SEO

​​​Module 4: Social network media in the context of SEO

​Module 5: Internet marketing strategies of a website

Module 6: Criteria for evaluating internet marketing strategies of a website

Module 7: Processes involved in managing search results

Module 8: Criteria for evaluating search performance across channels

Module 9: Elements and structure of websites and webpages

2-day in-class course with e-Learning component.

This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.

​If you are interested in booking a private corporate session for your agency, please indicate in the comments section during pre-registration.

Our staff will update you one week prior to confirm your booking.If you did not receive any confirmation, kindly email us at



Hands on experience on submitting ads practice make learning effective. I’m able to apply to FB & Google  adv.

Koh KH

Through the trainer’s willingness to share selflessly, I’m able to build brand awareness through digital technology.

Poh RC

I’ve learnt about FB marketing, Google marketing and how to put up advertisement effectively.

Leow WC

I learnt how to use Facebook to boost and create a campaign to create brand awareness of my brand.


Digital Marketing overview where I can increase my product brand awareness target audience accurately.