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Course Details

​2-day WSQ Service Brand (Level 4)

Course Ref #: TGS-2020503137 

Course Training Duration: 18 hours

Funding Validity Period: until 09 Mar 2020


Registration now open.

Limited seating. Small class size.

First come first serve.

WSQ Funding:


​                     non-SME/    SMEs/SCs ≥

                     SCs/PRs      40 years old      

Full Fees            $1000          $1000        

Training Grant    $ 500           $ 700       

Amount after      $ 500           $ 300         

training grant

*Absentee payroll is applicable

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA)  to pay for the balance of fees after WSQ funding.


The course is eligible for Union Training Assistance Programme (UTAP) claims.

Course Objectives:

​Communicate the importance and benefits of a service brand for the organisation and drive service branding initiative.


Module 1:  Organisation’s branding strategy

​Module 2: Impact of service branding initiatives on business

​​Module 3: Importance and benefits of service branding

​​​Module 4: Methods to evaluate impact of service branding initiatives

​Module 5: Develop an appreciation for the service brand as a competitive advantage for the organisation

Module 6: Establish strategies to champion the adoption of the service brand

Module 7: Evaluate the impact of service branding initiatives on the organisation 

2-day in-class course with e-Learning component.

This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.

​If you are interested in booking a private corporate session for your agency, please indicate in the comments section during pre-registration.

Our staff will update you one week prior to confirm your booking.If you did not receive any confirmation, kindly email us at

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Singapore 409962

+65 65860366

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