Marketing in general is the steps taken to promote or “sell” your product or service. In order to reach out to designated target audience and create a brand awareness, advertisements with a target message or certain campaigns are carried out. This includes both Traditional Marketing and Digital Marketing.
Many small businesses struggle with deciding which kind of marketing to do, due to the budget they are allocated. There are a lot of considerations to be made before deciding on it:
Which method of marketing would benefit me the best?
Is my marketing producing results?
Should I get an external Marketing company to assist me?
Let’s get this cleared, traditional marketing refers to using print materials such as newspapers, posters/flyers, and magazines. Not only that, it also refers to advertisements put up on televisions, radio and billboards. Word of mouth is also a form of traditional marketing, as there’s brand awareness happening.
Digital Marketing, however, is strategically using online resources to reach out to consumers. Investing on building websites, using social media sites such as Facebook, Instagram, Twitter are some strategies of Digital Marketing. 73% of marketers believe that their efforts through social media marketing have been "somewhat effective" or "very effective" for their business. (Buffer)
With that being said, what are some ways of social media marketing that we can focus on?
Video Marketing achieves all the work that conventional advertising does, but better. It enhances the impact on people. People are naturally attracted to visuals, no matter what the video is about. Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
So what exactly is Video Marketing and how can we benefit from it?
As simple as the name suggests, Video Marketing is a form of marketing strategy that integrates engaging video into your marketing campaigns.
From conventional TV advertisements from the olden days to the current culture of YouTube, Snapchat, and even Facebook Live, it is an obvious fact that video has effortlessly became a staple of our regular life.
Video Marketing allows marketers to attract their target audiences through an attractive and flexible medium. It increases mobile traffic and allows a lot of potential to go viral. Product videos can increase purchases by 144%. (Neil Patel, 2017)
43% of people want to see more video content from marketers. (HubSpot, 2016)
What are some benefits of Video Marketing?
Video engages social sites: video marketers must remember that people connect with emotions more often than facts. Emotions might not convert into ROI, however, sharing on social sites will increase traffic to your site and you will be able to take it from there. It was reported that 76% of users would choose to share a promotional video with their friends if it was entertaining.
Have you incorporated video marketing in your business marketing efforts? If not, what are you waiting for?
Get more insights regarding digital marketing here.