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Course Details

Social Media Marketing Level 4 (Asynchronous and Synchronous e-learning)

Course Ref #:TGS-2021005087

Course Training Duration: 17 hours

Qualification Code: RET-OTO-4007-1.1

Course Validity Period: 

25-05-2021 - 24-05-2025

Registration now open.

Course Timetable:

The course  commencement and end dates are currently pending final confirmation.

We encourage you to register for our courses. Minimum number of registration required for a class to be confirmed is 8 learners. In the event that we do not have the requisite number of learners for the class to commence, your deposit payment and will be fully refunded.

Limited seating. Maximum teacher-student ratio for both online and in-person class is 1 to 20 students.

Assessment will be base on i) an open book written assessment, ii) role-play assessment, and ii) a take-home project.

First come first serve.

WSQ Funding:


​                     non-SME/    SMEs/SCs ≥

                     SCs/PRs      40 years old      

Full Fees            $1000          $1000        

Training Grant   $ 500           $ 700         

Amount after     $ 500           $ 300         

training grant

*Absentee payroll is applicable

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA)  to pay for the balance of fees after WSQ funding.


The course is eligible for Union Training Assistance Programme (UTAP) claims.

Course Objectives:

Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.

Topics Overview:

  •  Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

  • Report on social media activities and provide recommendations for continuous improvement of social media use

  • Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement

  • Review and analyse customer behaviours, interests and demographics based on social media network data

  • Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies 

2-day in-class course with e-Learning component.

This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.

​If you are interested in booking a private corporate session for your agency, please indicate in the comments section during pre-registration.

Our staff will update you one week prior to confirm your booking.If you did not receive any confirmation, kindly email us at

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Singapore 409962

+65 65860366

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