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Course Details

Service Brand Level 4 (Classroom & Asynchronous E-Learning)

Course Ref #: TGS-2020503137

Course Training Duration: 18 hours

(part time)

Course Validity Period: 

10-03-2020 - 09-03-2026


Registration now open.

Course Timetable:

The course  commencement and end dates are currently pending final confirmation.

We encourage you to register for our courses. Minimum number of registration required for a class to be confirmed is 8 learners. In the event that we do not have the requisite number of learners for the class to commence, your deposit payment and will be fully refunded.

Limited seating. Maximum teacher-student ratio for both online and in-person class is 1 to 20 students.

Assessment will be base on i) an open book written assessment, and ii) a take-home project.

First come first serve.

WSQ Funding:


​                     non-SME/    SMEs/SCs ≥

                     SCs/PRs      40 years old      

Full Fees            $1000          $1000        

Training Grant    $ 500           $ 700       

Amount after      $ 500           $ 300         

training grant

*Absentee payroll is applicable

PSEA Payment Eligible:

Learners below the age of 31 years old can use their Post-Secondary Education Account (PSEA)  to pay for the balance of fees after WSQ funding.


The course is eligible for Union Training Assistance Programme (UTAP) claims.

Course Objectives:

​Communicate the importance and benefits of a service brand for the organisation and drive service branding initiative.


Module 1:  Organisation’s branding strategy

​Module 2: Impact of service branding initiatives on business

​​Module 3: Importance and benefits of service branding

​​​Module 4: Methods to evaluate impact of service branding initiatives

​Module 5: Develop an appreciation for the service brand as a competitive advantage for the organisation

Module 6: Establish strategies to champion the adoption of the service brand

Module 7: Evaluate the impact of service branding initiatives on the organisation 

2-day in-class course with e-Learning component.

This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.

​If you are interested in booking a private corporate session for your agency, please indicate in the comments section during pre-registration.

Our staff will update you one week prior to confirm your booking.If you did not receive any confirmation, kindly email us at

Training Location:

The Leadership Institute
18 Arumugam Rd, Unit 02-01
Singapore 409962

+65 65860366

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