This course will equip you with develop detailed eCommerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns.

Communicate the importance and benefits of a service brand for the organisation and drive service branding initiative.

Champion a service innovation culture within the organisation by establishing a service innovation strategy to provide directions that initiate the development of operating systems, policies and processes to support service excellence and innovation.

Identify and target available business opportunities, ensure preparation for the meetings is sufficient to enable effective business negotiation and evaluate outcomes of business negotiations for improvement.

Develop insights and methods to enhance customer experience.

Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.

Champion a service innovation culture within the organisation by establishing a service innovation strategy to provide directions that initiate the development of operating systems, policies and processes to support service excellence and innovation.

This course will equip you with all the knowledge on Search Engine Optimisation (SEO) that you will need to generate traffic to your site and increase your chances to get potential leads.

​

This program is intended for marketing executives, managers and operations personnel, who are involved in social media marketing or social business. We help you monitor, manage and develop social media strategies.