Fundamentals of the Brand Building Process

Discover the Purpose Behind Your Brand

This step is crucial. Understand the reason why your brand exists, the problems you can solve with your brand entering the industry. What can your brand offer and what makes you different from the others? Use your passion for the industry to discover the purpose behind your brand. Use these questions as a guideline to convey the foundation of the brand through your brand identity.

Identify Your Competitors

Google up and analyse any direct and indirect competitors. Learn the company and identify of how and what they’re successful at, making them different from one another and what they’re possibly failing at. If your brand can use their weak points as a strength to your brand, that would be a huge plus point for your brand! Differentiating will convince customer