Understanding The Buyer's Journey


The Buyer's Journey is a form of Marketing strategy to reach out to target audiences in the right way and at the right time. Buyer’s journey ultimately breaks down to three basic stages;

Awareness, Consideration and Decision-Making

During the first stage, the buyer identifies a need/solution for a particular issue/something. This discovery process can either happen very quickly or it may take a very long time. It all depends on how fast the buyer acts and how much of a priority the issue is in their life.

Following Awareness stage is the Consideration stage. Upon understanding and defining their problem, consumers at this stage explores the options and solutions for the issue they have. Although they are committed to exploring options, they are still uninterested in an end provider. They do not want to liaise yet until they have worked their way through their list of solutions.

Finally, when the clients has arrived to the decision stage, they now have a list of products or services in consideration and more or less know what they would likely ‘purchase’. As a service provider, at this stage, you need to persuade the buyer to choose you over your competitors. Factors like content on your services, pricing, online store(if applicable), and any other small details are critical for the decision stage and may spell the difference between a prospect choosing you, or choosing your competitor.

Ultimately, the challenge now is to determine where each of your current assets belong in that journey.

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